Emma Wadel - Online Social Design

As part of Bee Culture Magazine, I run our daily email blast and social media pages.

Our daily email blast Catch the Buzz goes out six days a week with an additional weekly wrap-up email on Mondays of the previous weeks' emails. These emails are run through Flodesk.

In addition to the email, I post all of the Catch the Buzz articles and images on our social media pages.

This is the logo I created for the daily email blast, Catch the Buzz. Previously, there was no logo and many subscribers were unaware that those articles are different from the articles in the magazine.

Below are examples of the various daily emails we send.

Daily Email - Magazine Article Highlight

Daily Email - Article

Daily Email - Event Announcement

Weekly Email

In addition to the emails, I run our Facebook and Instagram accounts.
Facebook: https://www.facebook.com/BeeCultureMagazine
Instagram: https://www.instagram.com/beeculturemag

Our posts are the same as the Catch the Buzz emails. We are trying to target a different audience with the same needed content. Our largest audience is on Facebook.

Occasionally we will post additional posts to advertise scholarships or job openings and run some special sales on our bookstore. We will also post stories as needed, for example, we posted a story daily on both Facebook and Instagram during 2023 Pollinator Week.

Facebook Stats:

Follower Count: 29,737
Follower Demographics: 47.4% Women, 52.9% Men
45-54 is the highest age range
Primary Location: 74% in the United State

Instagram Stats:

Follower Count: 3,429
Follower Demographics: 50.4% Women, 49.6% Men
35-44 is the highest age range
Primary Location: 66.9% in the United States